Remembering a Mentor
Posted in Career, Great People, Public Relations on Jul 21st, 2009
I had a boss once. His name was Fred Hoar. He taught me in small spades, and made me laugh in big spades. These were some of his famous lines on PR:
* “In advertising, you pay for play. In public relations, you pray for play!”
* “Public relations has seven times the reach of advertising. Advertising costs seven times more than public relations.”
Even after I left my old company and started my own public relations firm, he stayed in my life as my mentor and my firm’s advisory board member.
